Dubai is very well placed to service the business sector and is fast gaining a reputition in the market as a ideal MICE destination due to its well developed infrastructure, advanced technology and facilities, established hospitality sector and its immense natural beauty and cultural heritage.

Meeting general term indicating the coming together of a number of people in one place, to confer or carry out a particular activity. Incentive tourism is usually undertaken as a type of employee reward by a company or institution. Conference participatory meeting designed for discussion, fact-finding, problem solving and consultation. Exhibition events at which products and services are displayed.